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PRIVACY & TRUST

Avoid review gating in customer journeys

Review gating happens when a business steers favourable feedback toward public posting while diverting criticism elsewhere. A consistent journey should let eligible customers reach the same public review option regardless of rating.

A practical workflow

  1. Inspect the branching

    Test low, middle and high ratings. Check that the Google handoff is not hidden from critical reviewers.

  2. Check invitations

    Make sure staff do not offer the QR only to customers they expect to praise the business. Written and verbal processes both matter.

  3. Separate support

    Offer help with concerns without requiring silence, removal or a higher rating. Feedback and service recovery can coexist.

Avoid this mistake

Do not replace a public option with a private-only form based on satisfaction.

What to check

Run the complete journey at each rating and compare the available actions.

Use the minimum information needed

A useful review or support message rarely needs a password, document number or detailed personal record. Check text, images and public replies for unnecessary information before sharing. The appropriate follow-up route depends on the issue; a public review thread is not a substitute for confidential support. reviewbuddy.in’s privacy and AI disclosure pages explain the service’s data processing.

Privacy & trust

Explain data use in plain language →

A privacy explanation should tell people what information is collected and why. It should fit the actual service rather than making broad promises that.