A practical workflow
Define each event
A visit is page activity, an approval records a wording decision and a Google open records a handoff. None alone proves a posted review.
Use consistent periods
Compare the same date range and campaign scope. Different windows can make totals look like a funnel when they are unrelated.
Explain the limit
Tell staff what can actually be observed. Use Google’s own published reviews separately when checking public outcomes.
Avoid this mistake
Do not divide unrelated totals and label the result a verified conversion rate.
What to check
Check definitions and time windows before drawing conclusions from a chart.
Use the original evidence
reviewbuddy.in activity records describe observed actions, not a guarantee of public posting or business growth. Customer star ratings, AI interpretation and Google-reported metrics also have different meanings. Keep their definitions visible when sharing a report. When a summary suggests an issue, read the underlying comments before deciding what happened or assigning responsibility.