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INDUSTRY PLAYBOOKS

Design a dental clinic review invitation

A dental review invitation should be easy to understand and careful about personal information. Patients can describe appointment organisation and explanations without being asked to publish treatment details.

A practical workflow

  1. Wait until the visit ends

    Do not request a review while someone is receiving care or considering a treatment decision. Keep the request separate from estimates and follow-up.

  2. Use a simple card

    A discreet reception QR with the clinic’s real name is enough. Explain that the customer checks the wording before deciding to post.

  3. Handle concerns privately

    Public replies can acknowledge feedback without discussing a procedure. Ask a responsible team member to check sensitive cases.

Avoid this mistake

Avoid asking for procedure photos, treatment records or claims about clinical outcomes.

What to check

Test whether a new visitor understands the invitation and can decline without discomfort.

Adapt the process to the service

The right invitation depends on the interaction, the customer’s circumstances and the information involved. Use the dedicated industry page for relevant touchpoints, then test the actual customer journey. Keep the business identity accurate and the request optional. A sample review is an illustration of wording, not a testimonial or evidence that the same result happens for every customer.