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INDUSTRY PLAYBOOKS

Invite hotel guests to share their stay thoughtfully

Hotel guests may be travelling or resolving checkout details when a review invitation appears. A discreet card or optional follow-up lets them respond when convenient without interrupting the end of the stay.

A practical workflow

  1. Use a calm moment

    Offer the link after essential checkout work. Do not hold documents, deposits or support until feedback is given.

  2. Keep prompts broad

    Ask about arrival, communication or the overall stay. Guests decide which details they are comfortable making public.

  3. Protect guest information

    Avoid room numbers, travel documents and confirmation of a stay in public replies. Keep service recovery separate from review requests.

Avoid this mistake

Do not imply the link automatically posts to travel or booking platforms.

What to check

Check the Google destination and whether guests understand the optional posting step.

Adapt the process to the service

The right invitation depends on the interaction, the customer’s circumstances and the information involved. Use the dedicated industry page for relevant touchpoints, then test the actual customer journey. Keep the business identity accurate and the request optional. A sample review is an illustration of wording, not a testimonial or evidence that the same result happens for every customer.