A practical workflow
Name the touchpoint
Describe the campaign by where or when it appears, such as Reception QR or Post-class message. Keep names useful for the team.
Define the observation
Decide whether you want to understand page visits, draft approvals or Google opens. These events represent different actions and should not be merged.
Set a review date
Give the campaign time to run through a normal business cycle. Check whether the invitation was actually visible before deciding that customers were uninterested.
Avoid this mistake
Avoid calling Google opens completed reviews; the customer still controls whether anything is posted.
What to check
Compare the same activity measure over comparable days and note changes in placement or staffing.
A practical first check
Open the customer page as someone who has never seen your settings. They should recognise the business, understand the invitation and know what happens after copying a draft. Test with sample text and stop before posting to a live listing. The purpose is to find friction, not to create artificial customer evidence.