A practical workflow
Collect public details
Prepare the familiar trading name, category, city and public address. Use information customers already recognise from the location they visited.
Choose a usable logo
Use a clean, readable version with enough contrast on a white background. Test it at mobile size rather than only in the original artwork.
Assign responsibility
Choose one person to check the saved location and campaign before sharing. Record who will maintain those details when the business changes.
Avoid this mistake
Do not put private staff contact details or internal notes into public business fields.
What to check
Look for fewer corrections during the first campaign test, rather than treating form completion as customer success.
A practical first check
Open the customer page as someone who has never seen your settings. They should recognise the business, understand the invitation and know what happens after copying a draft. Test with sample text and stop before posting to a live listing. The purpose is to find friction, not to create artificial customer evidence.