A practical workflow
Confirm the identity
Use the name customers see on your signboard. Add a recognisable logo and public location so a customer can tell they opened the right page.
Save the destination
Open the Google review link yourself. Check that it points to the right location rather than a search result for several similarly named businesses.
Walk the whole journey
Open the campaign on a phone, describe a sample experience, inspect the wording and test the copy step. Do not publish test reviews.
Avoid this mistake
Printing before testing can spread a wrong destination across every customer touchpoint.
What to check
Check whether the correct business name and destination appear at every step before measuring traffic.
A practical first check
Open the customer page as someone who has never seen your settings. They should recognise the business, understand the invitation and know what happens after copying a draft. Test with sample text and stop before posting to a live listing. The purpose is to find friction, not to create artificial customer evidence.